Most presentations
don't persuade.
Yours will.

We train commercial teams to create and deliver stories that move people — from information to persuasion, and from slides to confident yes decisions that get owned and executed.

22x
More memorable than data alone
17
Countries trained in
20+
Organisations transformed
4.8/5.0
Average participant rating
"You will never look at a presentation the same way again."
— Consistent feedback from program participants
Trusted by global leaders
Pfizer
Bayer
Haleon
Coca-Cola
Nestlé
SAMSUNG
BP
DANONE
AB InBev
Kraft Heinz
Pepsi
Whirlpool
What participants say

Results that speak for themselves

"The most practical commercial training I've been through in 15 years. I used the framework in a top-to-top the following week and walked out with a yes."
National Account ManagerGlobal CPG Company
"Todd & Jon don't teach presentation skills. They teach persuasion. My team now builds every deck with the What / So What / Now What framework and our win rate has measurably improved."
Head of Commercial CapabilitiesB2B Industrial Manufacturer
"I've sat through a lot of storytelling training. This is the only one where I changed how I actually work the next day. The Opening Gambit alone is worth the price."
Senior Director, Category LeadershipLeading Beverage Manufacturer
$1M+
Incremental sales generated for one global client in just 6 months
46%
Lift in top-line sales achieved by another client after training
4.8/5
Average participant rating across all programs globally
The problem

Nobody knows how to tell a story.
Worse — nobody knows they don't.

The five cardinal sins of business presentations are everywhere. Most teams commit all of them without knowing it.

No clear point
Slides that report everything but say nothing. The audience leaves not knowing what to believe or do.
Too long
Churchill knew it: a short, powerful message takes far more preparation than a long, rambling one.
No clear flow
Franken-decks stitched from existing slides. No narrative tension. No emotional pull. No reason to keep listening.
Too detailed
Data dumped without a point of view. Audiences can't tell what's important and what isn't.
No audience benefit
Presentations built around the sender's agenda, not the audience's needs. WIIFM is never answered.
The Trust Persuasive Storytelling Method

Three programs.
One complete system.

Each program is a standalone 4-hour session. Run them individually or as a complete series — building from preparation through to confident delivery.

In-person & virtual
Individuals, teams & large groups
4 hours per program
Fully customised

What we cover

Know your audience — the four behavioural styles (Director, Thinker, Relater, Socializer)
The 3 Whats — Desired Outcome, Behavioural Style, and Audience Needs mapped before you build anything
Why storytelling works — the neuroscience behind stories activating 7 brain regions vs 2 for data
The Whole Story arc — Opening Gambit, Desired Outcome, What, So What (Big Idea), Now What, WIIFM, The Close
Opening Gambits — five types (Question, Factoid, Anecdote, Quotation, Analogy) and how to choose the right one
Story arcs — Boy Meets Girl vs Person in a Hole, when to use each, and live storyboard practice
The Big Idea, WIIFM, and closing with conviction — "Yes is nothing without How"

What you leave with

The TPG Planning Worksheet — audience mapping, behavioural style, desired outcome, and objection prep in one tool
A completed storyboard for a real presentation you're working on — not a hypothetical
Mastery of the five Opening Gambit types and how to open any presentation with immediate impact
The ability to choose the right Story Arc and build a narrative that rises, falls, and lands
A repeatable process that replaces template-driven decks with strategy-first storytelling

Format & details

Duration
4 hours (half-day)
Exercises
Live storyboard workshop using real team presentations
Materials
TPG Planning Worksheet & Storyboard Template included
Customisation
Tailored to your industry, customers, and real-world scenarios
Best for
Sales, category & commercial teams at any level
Can be run standalone or as Part 1 of the full series
Full series

Run all three. Build a storytelling culture.

The three programs work together as a complete capability-building journey — from preparation through to confident delivery. Run them across 1.5 days, over multiple sessions, or embedded into your existing L&D calendar. Every session is customised to your team and your real presentations.

1.5 days total
In-person or virtual
Fully customised
All group sizes
3
Programs
1.5d
Total
Pricing discussed on the call
Meet the team

The people behind the method

Todd Bradley
Todd Bradley

For nearly 25 years, Todd has helped sales, marketing, category management, and insights teams transform dry, overloaded presentations into persuasive stories that win More Yeses, More Often. He's seen firsthand how slides packed with data and bullet points leave decision-makers confused, not convinced — and built a methodology to fix it. Through his flagship Persuasive Storytelling training, Todd equips commercial teams with frameworks and coaching to move beyond templates, craft narratives that resonate with customers and executives, design slides that stick, and deliver with confidence, presence, and measurable business impact.

Jon Halpern
Jon Halpern

Jon has spent his career at the intersection of commercial strategy, category leadership, and organisational capability. As a National Account Manager, Sales Strategist, and Global Training Leader — and later as a management consultant and L&D director — he's seen every version of what happens when people can't tell a compelling story, and what becomes possible when they can. Based in Tampa, Jon works with commercial teams across 17 countries, relentlessly focused on one thing: helping them get more yes's, more often.

Free personalised assessment

Upload your commercial story. We'll show you how to make it win.

Upload your commercial story and we'll provide you with a personalised assessment to find out exactly where your gaps are — and how to fix them.

Your presentation is kept strictly confidential. We'll respond with your personalised assessment within 2 business days.

Ready to get more
yes's, more often?

Book a 30-minute discovery call. We'll talk about your team's specific challenges and what a program could look like.